Which color option should I choose?
Whether placed in a storefront window, a trade show booth, or at an outdoor event, most banners are intended to draw attention. The most effective way to do that is with color. The colors you choose will ultimately depend on the design of your banner and its intent.
Two-color printing, as its name implies, uses two ink colors. One is typically black, but it doesn't have to be. One-color printing uses just a single color of ink. Again, black is most common, but you can choose a different color if you prefer.
Full-color printing provides the maximum impact and visual appeal for many banners. However, if your budget is tight, a well-conceived two-color or even one-color design can prove an acceptable alternative.